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Letter of Recommendations

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EMPLOYMENT HISTORY

My Work Experience

GRAPHIC DESIGNER

2022 - present

Terri Savelle Foy Ministries

  • Designs, codes, and builds landing pages plus email content that are user-friendly and responsive across multiple devices.

  • Produce High quality work despite tight timelines for events. 

  • Create designs, layouts and graphics for digital and physical needs.

  • Layout and design books and booklets.

  • Design and order all promotional materials for conferences.

  • Design, layout and order letters and envelopes.

  • Communicate with printers and vendors.

  • Create PDF downloads for weekly podcast.

  • Update website posts/content.

  • Participates in the success of TSFM’s outreaches/events. 

  • In charge of teleprompter and displays for the TV Studio. 

CREATIVE MANAGER INTERIUM

2021 - 2022

Dallas Independent School District

  • Creative lead for District leaders/teachers to design, delegate, strategize, and develop innovative, visually appealing, & user-friendly web, print, & event collateral with experience in mind.

  • Lead the development of innovative collateral, including brochures, mailers, logos/crests, billboards, digital and social media assets.

  • Collaborated with various departments to achieve the best results for campaigns with strategic designs.

  • Handled multiple projects many of which had simultaneous deadlines.

  • Developed, organized, and oversaw the team’s project management and tracking systems.

  • Conceptualized and created branding for various district campaigns and individual schools.

  • Develop creative collateral for campaign and initiatives, including implementing new design trends, such as animated digital ads.

  • Meet with clients from other departments to create strategic collateral that supports campaign goals.

  • Lead development of event signage for student recruitment initiatives.

  • Create PowerPoint presentations for leadership and marketing trainings.

  • Develop creative collateral for campaign and initiatives, including implementing new design trends, such as animated digital ads.

  • Was acting Creative Manager while my supervisor was on vacation. Additional responsibilities included: 
    - Manage and oversee the design team, including the implementation of their projects, design concepts, content, and development.
    - Develop and implement innovative design strategies that highlight the district’s branding and support campaign goals.
    - Manage and oversee the design team, including the implementation of their projects, design concepts, content, and development.
    - Lead and oversee marketing team’s project management system, including the creation of performance reports. 
    - Manage graphic design freelancer and printing vendors.
    - Develop and implement innovative design strategies that highlight the district’s branding and support campaign goals.

MARKETING COORDINATOR

2018 - 2021

University of Texas at Arlington, Arlington TX

  • Develop email marketing templates & plan out campaigns.

  • Design infographic heavy collateral for Housing, Apartment & Resident Life, and University Dining.

  • Generate graphics, copy, and schedule social media content

  • Masterfully utilized Adobe Creative Suite and other programs on both Mac & PC devices: Photoshop, Illustrator, InDesign, PremierePro, CSS/HTML, Canva, Mail Chip, & Sitecore.

  • Highly involved with both independent work & participating as a team player, to support marketing goals for several departments. This made me an expert in time management.

  • Provided strategic input to enhance and implement new or existing initiatives to further each area's engagement / brand. Foresaw possible issues and initiate appropriate action.

  • Months of remote experience exercising effective communi-cation in a timely manner via Teams, Zoom, and Outlook.

  • Dabbled with innovative ideas & versatile designs for product sampling and street promotions to optimize campaigns. Anticipated priority changes & art modifications.

  • Trained Interns on tours, orientations, & how to follow brand guidelines. Embraced the opportunity to learn from student workers under my management to better understand their demographic plus current social and industry trends.

  • Daily produced digital content (email, social media, video, & web pages / updates) plus print materials (tabling, wall/ building wraps, yard signs, banners, flags, posters, etc.).

  • Prompt to assist in special projects like event coordination, campus recruitment, presentations, and staging tour rooms.

MARKETING COORDINATOR

2015 – 2018

Avoya Travel, Vista CA

  • Review and track Google Analytics to gauge performance-based breakdown of page views and the user experience.

  • Analyze email template and subject line success to generate more leads and increase click through rate.

  • Provide email and website css/html and update content.

  • Took the hat of a story-teller, writing copy and designing original templates for daily travel email newsletters.

  • Enhanced sales by tracking the effectiveness of eBlasts.

  • Proficient in programs such as Word, Excel, and PowerPoint.

  • Built honest relationships with clients at Trade Shows.

  • Trained new hire on email marketing techniques.

ADMINISTRATIVE ASSISTANT

2015

JZMK Partners (Architecture), Costa Mesa, CA

  • Enhanced company awareness via Social Media Platforms.

  • Designed booklets, providing my own photography.

FREELANCE DESIGNER

2014

Coldwell Banker Real Estate, San Diego, CA

  • Designed house flyers for outdoor brochure boxes. Acquired knowledge for real estate terminology & the agent's process.

©2023 by Sarah Lee Design & Marketing Specialist

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